MARKETING SPECIALIST
Gretel Cuneo
Copywriting, Digital Marketing, and Business Strategy
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Combining experience, knowledge, and passion to deliver real results
Areas of interest:
Business
Law
Music
Enquiries: info@gretel.com.au
About Me
EXPERIENCE, EDUCATION & INTERESTS
As a published Musician and Singer/Songwriter, my professional capabilities stem from a unique ability to perform with results. With experience in high-stress, fast-paced environments, my innate creativity and analytical skills remain forefront upon my approach to dealing with complex issues. I am a qualified marketer and completed my university degree Bachelor of Business (Marketing) with Distinction. I am currently studying a postgraduate degree in Law (Juris Doctor) to enhance my professional career in pursuit of my passion of advocacy against Family Violence. My areas of interest remain Business, Law, and Music.
Expertise
WHAT SETS ME APART
Diverse industry experience
Working in a diverse set of industries has enabled me to adapt and remain curious. This approach is paramount to effective delivery and execution of solution-based strategies. My marketing experience includes an extensive portfolio of clients in industries such as retail, hospitality, kitchen/interior design, recreational sports, and freelancers.
Professional knowledge
Staying ahead of the curve is my ethos - by continuously learning and adapting to the ever-evolving digital landscape, the more relevant your business is. AI and data privacy issues pose real difficulties for those affected, not only in the digital realm, but in every day life. My marketing degree and high educational results emphasise my expertise to address the complex digital marketing challenges businesses face today.
Attention to detail
A combination of musical talent, performance skills, and analytical thinking has more than likely developed my high attention to detail. With an aim to continually improve, I consistently utilise my skills, gain invaluable insights, and continue my journey to build a portfolio that delivers achievable results to my clients.
Client Success Stories
PROJECTS OF IMPACT
Blunt and Envy Scooters: Implementation of SEO-driven Blog Page, Marketing Budget, Website UX Strategies, and Digital Marketing Campaigns
Increase in valuable online traffic by directly driving users to SEO blog page.
Successful implementation of global marketing budgets through consulting and strategic planning.
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Building brand awareness through paid (PPC) and organic direct-to-consumer (D2C) channels including Social Media, Google, and Amazon.
The Australian School of Copywriting: Implementation & Project Management of Video Series
Adding and enhancing brand value through strategic utilisation of marketing content, inclusive of tasks such as conducting client interviews, creating SEO blogs and testimonials, and media production/editing.
Schweigen Home Appliances: Omni-channel Strategy, Implementation, and Project Management for Social Media
Enhancing brand awareness by developing a digital omni-channel. Content-creation strategies undertaken such as photography, video-production, and post-production and editing.
Personal Achievements
PROUD MOMENTS
'Seventeen' Album Release (2013)
School Music Captain
High VCE Subject Score (Music)
Becoming a Mum!
Beyond Work
OUTSIDE THE OFFICE
Mother
Musician
Advocate for gender equality
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Advocate to end family violence
Member of the Law Institute of Victoria (LIV)